{"id":136,"date":"2026-07-25T15:00:06","date_gmt":"2026-07-25T13:00:06","guid":{"rendered":"https:\/\/shop.smsvaga.com\/politika-privatnosti\/"},"modified":"2026-07-27T10:43:21","modified_gmt":"2026-07-27T08:43:21","slug":"politika-privatnosti","status":"publish","type":"page","link":"https:\/\/shop.smsvaga.com\/en\/politika-privatnosti\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"<p>Ova politika obja\u0161njava koje podatke prikupljamo kada kupujete preko <strong>shop.smsvaga.com<\/strong>, za\u0161to ih prikupljamo i koja su va\u0161a prava. Podatke obra\u0111ujemo u skladu sa <strong>Zakonom o za\u0161titi podataka o li\u010dnosti<\/strong>.<\/p>\n<h2>Ko obra\u0111uje va\u0161e podatke<\/h2>\n<table>\n<tbody>\n<tr>\n<td>Rukovalac podacima<\/td>\n<td><strong>OPTICAL d.o.o.<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Adresa<\/td>\n<td>Vladimira \u0106orovi\u0107a 22, 37000 Kru\u0161evac, Srbija<\/td>\n<\/tr>\n<tr>\n<td>PIB \/ MB<\/td>\n<td>106489673 \/ 20613416<\/td>\n<\/tr>\n<tr>\n<td>Kontakt za za\u0161titu podataka<\/td>\n<td><a href=\"mailto:smsvaga@gmail.com\">smsvaga@gmail.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Koje podatke prikupljamo<\/h2>\n<h3>Kada poru\u010dujete<\/h3>\n<ul>\n<li>ime i prezime<\/li>\n<li>adresa za isporuku<\/li>\n<li>broj telefona<\/li>\n<li>e-mail adresa<\/li>\n<li>podaci o poru\u010denoj robi i iznosu<\/li>\n<li>za pravna lica: naziv firme, PIB i mati\u010dni broj<\/li>\n<\/ul>\n<h3>Kada otvorite nalog<\/h3>\n<ul>\n<li>korisni\u010dko ime i lozinka (lozinka se \u010duva u \u0161ifrovanom obliku \u2014 nikada je ne vidimo)<\/li>\n<li>istorija va\u0161ih porud\u017ebina<\/li>\n<\/ul>\n<h3>Automatski, dok pregledate prodavnicu<\/h3>\n<ul>\n<li>IP adresa, tip ure\u0111aja i pregleda\u010da<\/li>\n<li>stranice koje ste posetili<\/li>\n<li>podaci iz kola\u010di\u0107a \u2014 vidi <a href=\"\/en\/politika-kolacica\/\">Politiku kola\u010di\u0107a<\/a><\/li>\n<\/ul>\n<h2>Za\u0161to ih prikupljamo i po kom osnovu<\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Svrha<\/strong><\/td>\n<td><strong>Pravni osnov<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Obrada i isporuka porud\u017ebine<\/td>\n<td>izvr\u0161enje ugovora<\/td>\n<\/tr>\n<tr>\n<td>Izdavanje ra\u010duna i vo\u0111enje knjiga<\/td>\n<td>zakonska obaveza<\/td>\n<\/tr>\n<tr>\n<td>Re\u0161avanje reklamacija i garancije<\/td>\n<td>zakonska obaveza<\/td>\n<\/tr>\n<tr>\n<td>Odgovaranje na va\u0161a pitanja<\/td>\n<td>legitimni interes<\/td>\n<\/tr>\n<tr>\n<td>Osnovna statistika posete<\/td>\n<td>legitimni interes<\/td>\n<\/tr>\n<tr>\n<td>Newsletter, ako se prijavite<\/td>\n<td>va\u0161 pristanak<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Kome prosle\u0111ujemo podatke<\/h2>\n<p>Va\u0161e podatke <strong>ne prodajemo<\/strong> i ne ustupamo tre\u0107im licima u marketin\u0161ke svrhe. Prosle\u0111ujemo ih samo kada je neophodno:<\/p>\n<ul>\n<li><strong>kurirskoj slu\u017ebi<\/strong> \u2014 ime, adresa i telefon, radi isporuke<\/li>\n<li><strong>knjigovodstvenoj agenciji<\/strong> \u2014 podaci sa ra\u010duna, radi zakonske obaveze<\/li>\n<li><strong>hosting provajderu<\/strong> \u2014 koji \u010duva sajt i bazu podataka<\/li>\n<li><strong>dr\u017eavnim organima<\/strong> \u2014 ako to zakon zahteva<\/li>\n<\/ul>\n<h2>Koliko dugo \u010duvamo podatke<\/h2>\n<table>\n<tbody>\n<tr>\n<td>Podaci sa ra\u010duna i knjigovodstvena dokumentacija<\/td>\n<td>10 godina (zakonska obaveza)<\/td>\n<\/tr>\n<tr>\n<td>Evidencija reklamacija<\/td>\n<td>2 godine od podno\u0161enja<\/td>\n<\/tr>\n<tr>\n<td>Podaci korisni\u010dkog naloga<\/td>\n<td>dok ne zatra\u017eite brisanje<\/td>\n<\/tr>\n<tr>\n<td>Prijava na newsletter<\/td>\n<td>dok se ne odjavite<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Va\u0161a prava<\/h2>\n<p>U svakom trenutku imate pravo da:<\/p>\n<ul>\n<li>zatra\u017eite <strong>pristup<\/strong> podacima koje o vama imamo<\/li>\n<li>tra\u017eite <strong>ispravku<\/strong> neta\u010dnih podataka<\/li>\n<li>tra\u017eite <strong>brisanje<\/strong> podataka, kada za njihovo \u010duvanje ne postoji zakonski osnov<\/li>\n<li>tra\u017eite <strong>ograni\u010denje obrade<\/strong><\/li>\n<li>ulo\u017eite <strong>prigovor<\/strong> na obradu zasnovanu na legitimnom interesu<\/li>\n<li><strong>opozovete pristanak<\/strong> koji ste dali \u2014 bez uticaja na obradu pre opoziva<\/li>\n<li>zatra\u017eite <strong>prenosivost<\/strong> podataka<\/li>\n<\/ul>\n<p>Zahtev \u0161aljete na <strong><a href=\"mailto:smsvaga@gmail.com\">smsvaga@gmail.com<\/a><\/strong>. Odgovaramo bez odlaganja, najkasnije u roku od 30 dana.<\/p>\n<p>Ako smatrate da su vam prava povre\u0111ena, imate pravo da podnesete pritu\u017ebu <strong>Povereniku za informacije od javnog zna\u010daja i za\u0161titu podataka o li\u010dnosti<\/strong>.<\/p>\n<h2>Bezbednost<\/h2>\n<p>Sajt koristi <strong>HTTPS \u0161ifrovanu vezu<\/strong>. Pristup podacima imaju samo ovla\u0161\u0107ena lica. Lozinke se \u010duvaju \u0161ifrovano.<\/p>\n<p><strong>Napomena:<\/strong> ne \u010duvamo podatke o platnim karticama \u2014 pla\u0107anje se vr\u0161i pouze\u0107em ili uplatom na ra\u010dun.<\/p>\n<h2>Deca<\/h2>\n<p>Prodavnica nije namenjena licima mla\u0111im od 18 godina i svesno ne prikupljamo podatke o deci.<\/p>\n<h2>Izmene<\/h2>\n<p>Politiku mo\u017eemo dopuniti. Va\u017ee\u0107a verzija je uvek objavljena na ovoj stranici.<\/p>\n<p><em>Poslednja izmena: jul 2026.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Politika privatnosti \u2014 koje podatke prikupljamo prilikom kupovine, za\u0161to ih \u010duvamo i koja su va\u0161a prava.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_smsvaga_en_naziv":"Privacy policy","_smsvaga_en_kratki":"","_smsvaga_en_opis":"<!-- wp:paragraph -->\n<p>This policy explains what data we collect when you shop at shop.smsvaga.com, why we collect it, and what rights you have. We process personal data in accordance with the Serbian Personal Data Protection Act and, for customers in the European Union, the General Data Protection Regulation (GDPR).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Who processes your data<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:table -->\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Data controller<\/td><td>OPTICAL d.o.o.<\/td><\/tr><tr><td>Address<\/td><td>Vladimira \u0106orovi\u0107a 22, 37000 Kru\u0161evac, Serbia<\/td><\/tr><tr><td>Tax \/ company number<\/td><td>106489673 \/ 20613416<\/td><\/tr><tr><td>Data protection contact<\/td><td>smsvaga@gmail.com<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">What data we collect<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">When you place an order<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>first and last name<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>delivery address<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>phone number<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>e-mail address<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>details of the goods ordered and the amount<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>for companies: company name, tax number and company number<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">When you open an account<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>username and password (the password is stored encrypted \u2014 we never see it)<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>your order history<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Automatically, while you browse the shop<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>IP address, device and browser type<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>pages you visited<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>data from cookies \u2014 see the <a href=\"\/en\/politika-kolacica\/\">Cookie policy<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Why we process it, and on what basis<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:table -->\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Processing and delivering your order<\/td><td>performance of a contract<\/td><\/tr><tr><td>Issuing invoices and keeping books<\/td><td>legal obligation<\/td><\/tr><tr><td>Handling complaints and warranty<\/td><td>legal obligation<\/td><\/tr><tr><td>Answering your questions<\/td><td>legitimate interest<\/td><\/tr><tr><td>Basic visitor statistics<\/td><td>legitimate interest<\/td><\/tr><tr><td>Newsletter, if you sign up<\/td><td>your consent<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Who we share it with<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We do not sell your data and we do not pass it to third parties for marketing. We share it only where it is necessary:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>the courier or postal service \u2014 name, address and phone, in order to deliver<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>our accountants \u2014 invoice data, to meet a legal obligation<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>our hosting provider \u2014 which stores the site and the database<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>state authorities \u2014 where the law requires it<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For deliveries outside Serbia, your name and address are passed to the postal or courier service and to the customs authorities of the destination country, as export documentation requires.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Transfers outside Serbia<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Our servers are located in Serbia. Where you order from the European Union, your data leaves the EU in order to fulfil your order. Serbia is a signatory of Convention 108+ and, for such transfers, we rely on the contract with you as the basis \u2014 the transfer is necessary to perform the contract you entered into.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">How long we keep it<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:table -->\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Invoice data and accounting records<\/td><td>10 years (legal obligation)<\/td><\/tr><tr><td>Complaint records<\/td><td>2 years from submission<\/td><\/tr><tr><td>Account data<\/td><td>until you ask us to delete it<\/td><\/tr><tr><td>Newsletter sign-up<\/td><td>until you unsubscribe<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Your rights<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>At any time you have the right to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>request access to the data we hold about you<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>ask for inaccurate data to be corrected<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>ask for data to be deleted, where there is no legal basis to keep it<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>ask for processing to be restricted<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>object to processing based on legitimate interest<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>withdraw consent you have given \u2014 without affecting processing before the withdrawal<\/li>\n<!-- \/wp:list-item -->\n<!-- wp:list-item -->\n<li>request data portability<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Send your request to smsvaga@gmail.com. We reply without delay, and at the latest within 30 days.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you believe your rights have been infringed, you may lodge a complaint with the Serbian Commissioner for Information of Public Importance and Personal Data Protection. If you are resident in the European Union, you may also lodge a complaint with the supervisory authority in your own country.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Security<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The site uses an encrypted HTTPS connection. Only authorised people have access to the data. Passwords are stored encrypted.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We do not store payment card details \u2014 payment is by bank transfer, or cash on delivery within Serbia.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Children<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The shop is not intended for persons under 16. We do not knowingly collect data about children.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Changes to this policy<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We may update this policy. The version published on this page at any given time is the one that applies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Last updated: July 2026.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>This English text is a translation provided for convenience. The Serbian version of this page is the binding one \u2014 in case of any discrepancy, the Serbian text prevails.<\/em><\/p>\n<!-- \/wp:paragraph -->\n","footnotes":""},"class_list":["post-136","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shop.smsvaga.com\/en\/wp-json\/wp\/v2\/pages\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.smsvaga.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shop.smsvaga.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shop.smsvaga.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.smsvaga.com\/en\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":2,"href":"https:\/\/shop.smsvaga.com\/en\/wp-json\/wp\/v2\/pages\/136\/revisions"}],"predecessor-version":[{"id":200,"href":"https:\/\/shop.smsvaga.com\/en\/wp-json\/wp\/v2\/pages\/136\/revisions\/200"}],"wp:attachment":[{"href":"https:\/\/shop.smsvaga.com\/en\/wp-json\/wp\/v2\/media?parent=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}